Ethical AI

Source: Unsplash/Alexander Sinn.

Stephanie Palmer-Derrien

Rich Data Corporation founder Ada Guan is bringing ethical AI into financial services. Here’s how.

Stephanie Palmer-Derrien
6 minute Read

We’ve long heard that data is the new oil. But with more and more data in supply every day, and more and more businesses making use of it, it has become something of an ethical quagmire.

Needless to say, businesses and consumers alike would be wise to tread carefully.

Aussie startup Rich Data Corporation is doing just that, applying an ethical AI model to use data for good, improving access to credit and closing the financial inclusion gap.

In June last year, the business raised $15 million to fuel its growth in Australia, Asia, the US and Europe, in a bid to meet rapidly growing demand. But for founder Ada Guan, whose roots are in corporate finance, the startup journey has been one big learning curve.

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