Hannah Kingston

SEO explained: How to improve your website’s ranking in 10 steps

Hannah Kingston
6 minute Read

You type “best moisturizer for dry skin” or “Nike runners” into your search bar, and within a second are met with millions of results. But you probably don’t think about how or why you get the results you do.

The average user isn’t going to think about the hours, weeks, months and years of work that go into any given website appearing in the first page of a search engine results page. Yet that’s exactly what it takes to achieve Search Engine Optimisation, known as SEO. 

SEO is a digital marketing process of bettering the quality and quantity of your website traffic, through optimising a website’s functionality, design and content. Largely, the focus is to optimise for Google who, as of June 2021, maintained a market share of 92.47%. 

It is believed that SEO came to fruition when the first known website in the world was launched in 1991, eight years after the internet came to be. Unsurprisingly, It took less than a decade for the virtual world to get a little noisy, and so came the need to get creative — and competitive. 

Subscribe to keep reading

Get your first 30 days FREE
Learn more
Already a Plus member?


SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: or call the hotline: +61 (03) 8623 9900.