SMS marketing: Four ways to improve the success of your campaigns
How many times today have you picked up your phone and sent or read a text message? The average Australian picks up their phone 85 times a day. For most of us, the action is so familiar that we barely even recognise we’re doing it. Over the few decades it’s been around, SMS has become a game-changer for the way we communicate. Now, text marketing campaigns have the power to be a game-changer for your brand as well.
In a world where mobile devices make up more than half of all website traffic, SMS marketing meets your customers where they already are. More and more, we’re seeing brands across varying industries such as finance, retail, healthcare and real estate implement a text marketing campaign with incredible success. And when you look at the numbers, it’s no wonder as to why — SMS open rates stand at an incredible 98%.
If you’re thinking of trying out an SMS marketing campaign — or if you’re unsure where your existing campaign is going wrong — here are four things that will set you up for success.
How to make the most out of your text marketing campaign
Personalisation is key
If there’s one thing that customers don’t respond well to it’s generic marketing messages that make them feel like they’re just another name on a database. Purchase history, abandoned cart information, wish lists — these are all readily available customer insights that you can use to create tailored SMS campaigns that meet your customers’ needs at the perfect time.