Alisha Marfatia social media

Build Your Brand podcast host Alisha Marfatia. Source: supplied.

Marketing
Alisha Marfatia

Social media: Does your brand need to be on every platform to be successful?

Authors
Alisha Marfatia
Social Media
4 minute Read

Alisha Marfatia is a social media coach, co-creator of the Rise with Reels Course and the host of the Build Your Brand podcast. 

The following is an extract from the podcast’s second episode, Do I need to be on every social media?, where Marfatia dives into the importance of quality and how recycling old content can help you reach new followers. 

Build Your Brand

I wanted to touch on one of the biggest questions, the most common questions I get asked and it’s probably going to be in the back of your mind whether you realise it or not: do I need to be on every single social media platform? 

The list is just growing with Instagram, Tik Tok, Pinterest, clubhouse, YouTube, the list just goes on. I’m going to let you in on a secret — you don’t need to be on every single platform!

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