Is your social media strategy up to scratch? Source: Unsplash/Jakob Owens.

Alisha Marfatia

Eight ways to build the ultimate social media strategy in 2022

Alisha Marfatia
Social Media
5 minute Read

Alisha Marfatia is a social media strategy coach and the host of the Build Your Brand podcast.

The following is an edited extract from a recent podcast episode, where Marfatia runs the audience through the ultimate steps required to build a social media strategy fit for 2022.

The ultimate social media strategy


Stop avoiding video content

Now top of my list is going to be no surprise if you have listened to the podcast before: it is to stop avoiding video content.

If you are not using video content in your strategy, whether it be TikTok, whether it be reels — this is your little nudge, and I’m not going to go further than that. I’m just giving you a sneaky cheeky little nudge. It’s the start of the year [and] it’s time to step outside that comfort zone. 

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