social-media-strategy

Is your social media strategy up to scratch? Source: Unsplash/Jakob Owens.

Marketing
Alisha Marfatia

Eight ways to build the ultimate social media strategy in 2022

Authors
Alisha Marfatia
Social Media
5 minute Read

Alisha Marfatia is a social media strategy coach and the host of the Build Your Brand podcast.

The following is an edited extract from a recent podcast episode, where Marfatia runs the audience through the ultimate steps required to build a social media strategy fit for 2022.

The ultimate social media strategy

1

Stop avoiding video content

Now top of my list is going to be no surprise if you have listened to the podcast before: it is to stop avoiding video content.

If you are not using video content in your strategy, whether it be TikTok, whether it be reels — this is your little nudge, and I’m not going to go further than that. I’m just giving you a sneaky cheeky little nudge. It’s the start of the year [and] it’s time to step outside that comfort zone. 

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