How to stand out against your competitors without trash talking them
There has never been a better time to start a business. Thanks to the world of social media, brands today have more power than ever before to build relationships directly with their audience, create brand awareness and drive conversions.
But with minimal barriers to entry into the majority of industries, one thing remains to be constant: competition.
Competition isn’t actually a bad thing. In fact, it’s a healthy way to keep our economy ever-evolving, forward-thinking, and innovative in how we can continuously better the products we create and the services we deliver.
Yet in our journey to explore ways to stand out among fellow competitors — in which the number is rising — brands have increasingly adopted a myriad of tactics and strategies to “tornado” their competitors.