Subject lines are the key to grabbing attention. Source: Unsplash

Holly Cardamone

How to write a subject line that captures a reader’s attention

Holly Cardamone
4 minute Read

There is one surefire way to get your ideal audience to read your content: a strong headline or subject line, one that grabs attention.

First things first: by subject line, I’m referring to the copy in your email campaigns that appears in people’s inboxes next to your name. By headlines, I mean the title of blog posts, opt ins, e-books, White Papers and all that jazz.

Both have the same goals:


Grab attention

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