This article teaches:
- Why you should brainstorm for questions rather than answers;
- How to set the stage to get your team in the right frame of mind; and
- Why the most uncomfortable questions lead to the greatest change.
Great innovators have always known that the key to unlocking a better answer is to ask a better question— one that challenges deeply held assumptions. Yet most people don’t do that, even when brainstorming, because it doesn’t come naturally. As a result, they can get stuck in their search for fresh ideas.
By brainstorming for questions instead of answers, you can create a safe space for deeper exploration and powerful problem solving.