Daniel Lubetzky, Kind Snacks. Source: Supplied

The Right Stuff
Stephanie Palmer-Derrien

My biggest mistake: Daniel Lubetzky, founder of Kind Snacks

Stephanie Palmer-Derrien
3 minute Read

If you’re on to a good thing making sales and raking in revenue you should double down, right?

Not always.

For Daniel Lubetzky, founder of US healthy snack brand Kind, focusing on growth meant neglecting quality. And that meant losing customers, fast.

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