When you rapidly grow your inventory without focusing on quality you can lose loyal customers.
Daniel Lubetzky’s business Kind Snacks is now worth US$5 billion, but before launching the brand, the entrepreneur learnt how you shouldn’t expand a snack range through his first company PeaceWorks.
This piece teaches you:
- Why quality is what keeps customers returning;
- Why you should skip trends when they don’t align to your brand; and
- Customers are easily won, but just as easily lost.