Pamela Jabbour, Total Image Group. Source: supplied

The Right Stuff
Paul Brescia

Why Pamela Jabbour made 26,000 cold calls to start her business, Total Image Group

Authors
Paul Brescia
Entrepreneurs, Networking
articleArticle
8 minute Read

Would you have the resilience to make 100 cold calls a day, for an entire year, to make your first sale?

I think many people could do it for a week, maybe two, but most would have stopped before the 1000th (mostly) polite no.

For Pamela Jabbour, the founder of uniform designer, manufacturer, and supplier Total Image Group, it took 26,000 calls. That was 100 calls, every Monday to Friday for 12 months, just to break through.

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