How upskilling helped The Oodie founder David Fogarty build a business making $180 million in revenue
Wearable blanket brand The Oodie came onto the market about three-and-a-half years ago, when South Australian-based entrepreneur David Fogarty was struck with the innovative idea — another to add onto his pre-existing brands, Calming Blankets and Pupnaps.
The Oodie quickly became a household name, in which the piece of clothing (a combination of a blanket and a hoodie) grew to a 300,000 strong follower base on Instagram and even became renown for being the best possible working-from-home attire.
As images of customers wearing The Oodie spread across the internet, it was apparent that what can only be described as an empire was being built. Fast forward to 2021, and Fogarty’s brands — plus more in the works, which he says can’t be disclosed just yet — sit under the umbrella of the Davie Group, a business that recorded $182 million in revenue for the 2020-21 financial year.
Davie Group’s success and popularity doesn’t come from external investors, high-profile owners or leading stockists. Instead, the group runs off a direct-to-consumer model with 79 employees, two offices (one in Adelaide and one in Melbourne), and Fogarty is the sole owner.