A Baby Shark’s tale: Whole Kids shows how strong relationships can be crucial to business growth
It’s nice to be nice, and as a B Corp committed to getting healthy, organic snack foods into the hands of little ones, no business knows this better than Whole Kids.
But in business, community, connection and relationships are more than nice-to-haves. They can boost creativity, lead to collaboration and simply provide a supportive network in which to bounce ideas around.
For Whole Kids, those genuine relationships also led to opportunities.
In October last year, co-founders Monica and James Meldrum secured a partnership with the brand behind the viral YouTube sensation Baby Shark.