zega-cookware

The Zega Cookware pot and app. Source: supplied.

Inspiration
Paul Brescia

How Zega Cookware went from prototype to international markets in under two years

Authors
Paul Brescia
6 minute Read

Five key takeaways

1

Selling direct-to-consumer helps you build up an understanding of which marketing works, and how to increase conversions. That information makes it an easier sell to retail stores.

2

Start with recommendations when you’re looking to outsource, then find more options on top of that. Take the time to get a feel for each before making your decision.

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