The Zega Cookware pot and app. Source: supplied.

Paul Brescia

How Zega Cookware went from prototype to international markets in under two years

Paul Brescia
6 minute Read

Five key takeaways


Selling direct-to-consumer helps you build up an understanding of which marketing works, and how to increase conversions. That information makes it an easier sell to retail stores.


Start with recommendations when you’re looking to outsource, then find more options on top of that. Take the time to get a feel for each before making your decision.

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