zega-cookware

The Zega Cookware pot and app. Source: supplied.

Inspiration
Paul Brescia

How Zega Cookware went from prototype to international markets in under two years

Authors
Paul Brescia
Strategy
6 minute Read

Five key takeaways

1

Selling direct-to-consumer helps you build up an understanding of which marketing works, and how to increase conversions. That information makes it an easier sell to retail stores.

Become a SmartCompany Plus subscriber to keep reading

Get your first 30 days FREE with the promocode 30FREE
Subscribe now
Already a Plus member?

By submitting to this form, you agree to SmartCompany Plus’ terms and conditions.