Powerful online marketing: 10 essential lessons for small businesses

Most small businesses understand the importance of a business plan, but today an online marketing strategy is just as vital. From gaining new customers to getting your SEO on track, our new SmartCompany short course, Powerful online marketing: 10 essential lessons for SMEs, brought to you by Sensis, will get you on track.

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Find out more about each lesson

Lesson #1

Online marketing fundamentals: set your strategy

Identify your goals, define your target market and examine the online marketing fundamentals you need.

Lesson #2

Combine functionality and design for a killer website

Learn how to create a website that not only looks good but is straightforward to use.

Lesson #3

User experience is essential to the success of your site

We look at how the user experience (UX) and user interface (UI) can make a big difference to your results.

Lesson #4

Embrace mobile technologies and boost your sales

Learn why optimising your website for smartphone and tablet users is vital for customer conversion.

Lesson #5

Decoding SEO: it’s not as tricky as it sounds

Implement simple search engine optimisation (SEO) techniques to increase your online visibility.

Lesson #6

Communicating your brand’s voice on social media

Content matters. Look at how to perfect your social media strategy.

Lesson #7

Content creation: get the message right

A content cheat sheet to boost sales, increase website traffic and improve your brand’s reputation.

Lesson #8

eCommerce insight: vital factors for customer growth

Learn the steps to success when it comes to eCommerce to help customers find your products and services, and feel confident to make a purchase.

Lesson #9

Location-based marketing: how does it work?

Boost your online strategy via location-based marketing, from Yelp through to Urbanspoon.

Lesson #10

Get your search engine marketing campaign on track

Wrap up your online marketing course creating an SEM campaign tailored to promote your business.


As Australia’s leading marketing services company, Sensis engages consumers with Australian businesses through websites, search engine marketing and optimisation, online advertising and its directories businesses.

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