UK sleeping giant sounds the alarm on Aussie sleep industry Articles Emma – The Sleep Company 11 December 2020 The Australian sleep industry is only third of the UK's, however, the local market is forcing consumers to pay 44% more for mattresses.
“Don’t be duped”: Europe’s top bed-in-a-box brand founder speaks up on how the Aussie sleep market is changing rapidly Articles Emma – The Sleep Company 24 November 2020 Founder of Emma Sleep Australia Benjamin Quiroga-Rivera says brands must think outside of the box when entering the Australian market.
