Founders: Kim McKay
Industry: Sales and marketing
Klick Communications is not your run-of-the-mill marketing and PR firm. Focusing specifically on SEO and social media, the business prides itself on pioneering new communication channels.
With an extensive background in the communications industry, Klick Communications founder Kim McKay says she saw an opportunity to tap into a new yet exciting section of the market.
“As a director of marketing and PR in the corporate sector, I engaged with a number of communications agencies who knew their way around TV, print and radio,” McKay says.
“However, none had the ability to translate their communications skills with SEO or social media efforts.”
This realisation set in motion the idea for Klick Communications, which now offers an array of services including traditional and digital PR, social media, content creation, brand strategy and marketing.
“We created a business where there was a distinct need, and we lead the way in establishing and educating the market that you need a PR skill set to assist with your company’s social media efforts,” McKay says.
With a team of five, Klick Communications has directed award-winning national and international campaigns including stints in Hawaii and for iconic Aussie thong brand Havaianas.
Last year, the NSW-based business took in $859,000 in revenue.
According to McKay, the new media landscape has changed the way we communicate, which means companies must evolve alongside their consumers.
“It’s not as easy as coming up with your viral video hit or building a Facebook page for your company. Brands today must become part of the ecosystem in which they wish to reach people,” she says.
McKay says the most challenging part of starting the business was finding people with the right cultural fit for the business.
“I learnt that culture, training and development needs to happen from day one and not wait until there is an issue,” she says.
“Two weeks after we opened our headquarters, we were with a facilitator determining our culture, brand soul and goals for our first financial year.”
McKay says it is hard to pinpoint the best part of starting a business, but some of the standouts include seeing ideas come to life, exceeding clients’ expectations, and watching staff exceed their own expectations.