21. Reinvent Your Career

Nicholas RicciutiFounders: Nicholas Ricciuti

Revenue: $1.02 million

Started: 2007

Employees: 7

Industry: Human resources

Website: http://www.reinventyourcareer.com.au



Reinvent Your Career was created by Nicholas Ricciuti in 2007 providing organisations the opportinity to communicate their employee value propositions more effectively.


“Through continuous consultation with some of Australia’s leading HR Managers, I uncovered a totally neglected marketplace when it comes to vocational intelligence,” Ricciuti says.


“Senior HR executives were in a war for talent and became increasingly frustrated at not having a platform to communicate their point of difference as a choice employer.”


“I came up with the concept of Reinvent Your Career, which would target adult transitioners. I identified this group as the ‘real age’ career market.”


According to Ricciuti, Reinvent Your Career builds skills-matching communication platforms to connect organisations with the right people at the right time.


Ricciuti was therefore faced with the challenge of re-educating the consumer and the corporate market on how to communicate effectively with each other.


“I have learnt that the old Buddhist saying has some merit – the teacher will come when the student is ready,” he says.


Ricciuti, who employs seven staff and has raked in revenue of $1.02 million, says it’s taken a long time for his idea to gain recognition in the industry.


“As CEO of Reinvent My Career, my claim to fame is that I have failed many times over the past 20 years,” he says.


“This has culminated in identifying the need to help adults to reach their full potential by the acquisition of knowledge.”  


“So many things – like my employees, my clients and the consumer market’s appreciation of finally being recognised – [are the best aspects of starting a business]. Offering people clarity, knowledge and hope is a wonderful experience.”


According to Ricciuti, Reinvent Your Career now reaches more than five million Australians indirectly, and 56,000 directly through seminars, counselling and workshops offering tips and hints on career transitioning.


“As we look towards the immediate future, it seems that the war for talent will once again intensify, placing HR personnel under even more pressure to attract and retain the best talent,” he says.


“This has prompted visionary employers, educators and trainers to broaden their employer branding propositions and course structures respectively to actively attract Australia’s transitioning ‘real age’ career person by increasing their vocational intelligence.”


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