StartupSmart Awards 2012 – The companies to watch

When StartupSmart announced its 2012 awards we were flooded with more than almost 300 entries.


While the final awards list contains the 50 largest companies as ranked by revenue, we were so impressed with the calibre of companies involved that we wanted to create a list of the companies to watch in the coming years.


There are some really great ideas here – we look forward to seeing many of these companies in the top 50 very soon.



Company Name: Curve Tomorrow

Founders: Mohinder Jaimangal, Avinash Rugoobur and Vikash Rugoobur

“Curve Tomorrow is an innovation start-up focused on revolutionising society through compelling and innovative concepts and solutions.”




Company Name: Bench PR

Founder: Jocelyn Hunter

“Bench PR is a public relations agency specialising in the IT sector.”




Company Name: IP Works

Founder: John Brooks

“IP Works specialises in using the internet for effective communications, we supply and install VoIP and email solutions for the SMB market.”




Company Name: Ship 2 Anywhere

Founders: Jack Fitzgerald and Michael Teasdale

“Ship 2 Anywhere is an innovative online service that brings cheap and simple shipping to individuals and businesses with a level of service that is not available anywhere else. The service makes national and international shipping accessible, easier, cheaper, quicker and more practical. Ship 2 Anywhere operates two sites, Ship 2 Anywhere and USA Parcel Forwarding.”




Company Name: The Little Big Company

Founders: Jason Line and Louisa Line

“We are a party, homewares and gifts company, and we also help style events.”




Company Name: The Brown Hare

Founder: Susan Spivey

“We are a hairdressing business with the vision of educating young hairdressers studying in the industry.”




Company Name: LX Design House

Founder: Simon Blyth

“LX is an innovative contract electronics design company specialising in the design of embedded systems and wireless technologies. We offer clients a professional turnkey experience, with services designed to take a new product idea from concept through to production.”




Company Name: Invention Evaluator

Founders: Michael Manion, Heather Kelley and Gerard Manion

“Invention Evaluator provides an objective, systematic analysis of the commercial potential of an idea or invention.”




Company Name: Halcyon State

Founder: Leigh Gibson

“Halcyon State is an online retail boutique specialising in promoting Australian and New Zealand designers. The current website offers clothes, shoes and accessories online.”




Company Name: SereniTEA infusions

Founder: Ashish Sharma

“We supply premium tea which is organic certified and also fairtrade to retail stores, cafes, restaurants and high end stores.”




Company Name: HRnet

Founders: Stuart Atkins and Natalie Kilburn

“HRnet provides segmented staffing assistance to the small and medium business sector throughout Australia.”




Company Name: Voyage Publishing

Founders: Roberta Styles-Wood and Stephen Wood

We produce resources about places. We allow people to explore the things to see and do, hear the stories and contribute to local economies. Our products include Grid Maps – the precinct based pocket guides for visitors and locals; and MELBOURNEmade, the quarterly magazine showcasing the creativity of this city.”




Company Name: Beef Central

Founders: Jon Condon and James Nason

“Beef Central is the only daily online news and advertising service dedicated to Australia’s beef and cattle industry, an industry that generates $8 to $10b in production annually. Beef Central’s owners are two rural journalists with 30 and 18 years’ experience respectively.”




Company Name: VacuumSpot

Founders: Alec Nelson and Kerry Nelson

“We are an online retailer for all the peripheral items for vacuum cleaners. We sell all the common items like bags, belts, filters and tools.”




Company Name: Full Circle Health & Exercice

Founders: Debbie Moore, Verity Johnson and Judy Hewat

“Full Circle Health & Exercise is a Geelong-based business within the health and exercise sector.”




Company Name: Callaughan Partners

Founder: Brad Callaughan

“We are an accounting practice that offers upfront fixed fees and a turn around time of work flow quicker than any practice.”




Company Name: Basic Bananas

Founders: Franziska Iseli-Hall and Christo Hall

Basic Bananas offers creative marketing strategies to small businesses. Our main program is a mastermind group with up to 15 small business owners participating in monthly mastermind meetings to learn and implement different marketing strategies.”




Company Name: Exceptional Tuition and Resumes / Exceptional Training

Founder: Monique Jeremiah

“Exceptional Tuition and Resumes delivers home, online and group-based academic tuition to high school and university students in all subjects and resume writing services to job seekers and Exceptional Training delivers intensive short business courses to individuals wishing to learn how to start their own business from scratch.”




Company Name: The Sunglass Fix

Founders: Craig Anderson and Lainie Anderson

“The Sunglass Fix is a start-up company that has been in commercial operations for 26 months. We source and manufacture premium sunglass lenses and shape them to fit almost all makes and models of sunglasses.”




Company Name: DNA Security Solutions

Founders: Tania Jolley and Andrew Taft

“We have designed, developed and provide criminal marking systems to soft target businesses of armed hold-ups and burglary. DNA Guardian will spray and mark a criminal with a synthetic tag and UV dye, which will forensically link them with the crime scene at the time the crime is occuring.”




Company Name: Pozible

Founders: Rick Chen and Alan Crabbe

“Pozible is a crowdfunding platform and community for creative projects and ideas. Developed for artists, musicians , filmmakers, journalists, designers, social change makers, entrepreneurs, inventors, event organisers, software developers and all creative-minded people to raise funds, realise their aspirations and make great things possible.”




Company Name: Lighting Matters

Founder: James Stapledon

“Lighting Matters is a competitive business dedicated to supplying its customers with high quality LED lighting products to reduce our impact on the earth by reducing energy consumption, lasting longer than other forms of lighting, being recyclable and containing no harmful chemicals or compounds.”




Company Name: Strawberry Communications

Founder: Johanna Baker-Dowdell

“Strawberry Communications generates amazing publicity for its clients by positioning them as industry experts. This is achieved through writing and public relations strategies tailored to gain media attention and build client’s businesses.”




Company Name: Health & Fitness Recruitment Australia

Founder: Tanya Wilson

“Health & Fitness Recruitment Australia specialises in health, fitness and wellbeing services. We exist to connect great professionals with great employers in the health, fitness and wellbeing world as well as provide resources and educational material.”




Company Name: Sports Geek

Founder: Sean Callanan

“Sports Geek is a sports digital consultancy that helps sports teams, leagues and athletes to get results via digital and social media marketing.”



Company Name: Wellbeing Holidays & Corporate Services

Founder: Phoenix Arrien

“We provide mobile wellbeing services to people staying at holiday or corporate accommodation as well as attendees at conferences, retreats and venues. We also expanded our operations to organise complete holiday and retreat organisation with a wellbeing or relaxation theme.”




Company Name: Oneflare

Founders: Tommy Lim, Marcus Lim and Adam Dong

“Oneflare is an online marketplace for home services. Customers can request any home service on and our platform runs a tendering process in which interested businesses compete for the work by submitting their best price quotes.”




Company Name: Brownie Points

Founders: Tony Delaney and Chris Keenan

“Brownie Points is a business software solution that has been developed to remove the complexity of reward and recognition, making it available to any organisation, regardless of size or budget.”





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