Companies who want to hire the best talent won’t be looking for credentials on one page.
They will demand a deeper insight into their candidates. Employers will want to see evidence of candidates’ enthusiasm for their profession.
Get business news first
Sign up to SmartCompany’s daily newsletter
The best way to understand a candidate is to look at their public internet presence.
Do they blog?
Do they tweet?
What are they blogging and tweeting about?
When hiring, a one-page resume doesn’t cut it. An interview won’t cut it. What will set the good apart from the great is a longstanding history of their thoughts and professional opinions and the best way to communicate that is by blogging.
As companies seek to hire candidates with an internet presence, those without one will need to lift their game and start creating a public professional web presence that conveys a sense of depth that an interview and resume simply cannot do justice to.