Insight from an online retailer: Laughter helps
Friday, October 30, 2015/
How creating a character around your brand gains customers
Before launching his wine spritzer business SOFI Spritz, Tom Maclean visited Italy and was struck by the different drinking culture to Australia. The entrepreneur was inspired by the outdoor piazzas spilling with people enjoying aperitivos.
Maclean came back to Australia and wanted to translate that classic Italian recipe into a modern Australian setting, and SOFI was born.
In this SmartCompany and StartupSmart video, brought to you by Australia Post, Maclean shares the story of his online retail success and the valuable lessons he has learnt.
Amantha Imber runs a successful business — but she still has impostor syndrome Amantha Imber Inventium founder
Social media isn't about numbers, it's about connection Carlii Lyon Carlii Lyon PR founder
"My early decisions were rooted in fear": How good hires can set small business owners free Nancy Youssef Classic Finance founder
"No staff turnover": Business success hinges on a thriving company culture David Fazio Mate co-founder
Five ways to mentally prepare for the brutal capital-raising process Stacey Fisher Minnow Designs co-owner
In the age of online shopping, it's retail staff that make or break businesses Cal Doggett Properties & Pathways director