Startups

Why my startup turned off paid marketing after 300,000 app downloads in 10 months

Jake Carp

1 July 2022

In March 2022, Steppen hit 300,000 downloads just 10 months after launch. So why did the company choose this point to turn off paid marketing? Co-founder Jake Carp explains.

Ten Aussie brands making Dry July easier with their non-alcoholic offerings

Sophie Venz

1 July 2022

This could be the easiest Dry July yet, thanks to the boom in alcohol-free alternative drinks and the Aussie brands behind them.

My biggest mistake: Josh Howard, Single Use Ain’t Sexy

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My Biggest Mistake

Single use may not be sexy, but owning up to your mistakes is. Here's what Single Use Ain't Sexy founder Josh Howard says his biggest blunder has been.

Controlling our dreams: What is the future of sleep?

Annabel Acton and Adam Smith

30 June 2022

The second instalment of this two-part series looks at some of the startups making waves in the dream tech and sleep sectors.

How Carlotta + Gee’s co-founders grew its annual turnover 350% while working on opposite sides of the world

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Strategy

Working on the opposite side of the world to your co-founder isn't ideal, but Georgie Cavanagh and Carlotta Casals found success.

My biggest mistake: Justin Hales, founder of Camplify

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My Biggest Mistake

While Camplify founder Justin Hales has welcomed the startup's speedy growth, he admits the team neglected one very important business activity: tracking its hard data.

How startup program Anyone Can is supporting BIWOC founders across Australia

Allison Ho

29 June 2022

Anyone Can is the first program of its kind dedicated to empowering bla(c)k women and WoC in the startup space.

Startup school: How to secure capital for your tech startup

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Finance

In the third part of our Startup School series, we discuss the funding options small business owners and startup founders are using to launch their tech ideas in the market.

“The best earbuds in the world”: Inside Nura’s Melbourne HQ before the launch of its latest, greatest audio product

David Adams

28 June 2022

Melbourne startup Nura has unveiled the NuraTrue Pro wireless earphones and SmartCompany's David Adams was one of the first people outside the company to sample the pioneering technology.

Ian Whitworth: Why the last-minute grocery startup is the worst kind of business

Ian Whitworth

28 June 2022

The last-minute grocery startup has a business model that seems to have cherry-picked all the worst, hardest and most expensive elements of running a business, says Ian Whitworth.