One of Australia’s first successful exports was wool and Atlassian co-founder Scott Farquhar thinks Australian-made software products could be just as successful in other markets.
Speaking at the Amazon Web Services Tech Summit in Sydney last week, Farquhar explained how Australia struggled to overcome the “tyranny of distance” in its early days, when faced with the challenge of not being able to efficiently export goods back to England due to the country’s relative isolation.
“Only when we got to sheep and their wool, which was light and valuable enough to ship back to England, did we overcome that issue,” he said.
Farquhar believes distance is remains a challenge for Australian businesses; car manufacturers, for example, have often been too far from their target markets. But, he says “weightless” Australian software products can overcome any distance.
Get business news first
Sign up to SmartCompany’s daily newsletter
“With technology developments like the cloud, software and tech products are an opportunity for Australian companies to overcome this tyranny of distance,” he told the summit.
“We can now be the elite, and it’s an opportunity for Australia to become a leading technology player.”
Despite this, Farquhar believes Australia lacks the “talent depth” that exists elsewhere in the world. It was a key reason why Atlassian chose to expand to the US, he said.
“We look for talent and where it is, and in Australia we don’t have the depth of talent that there is elsewhere in the world,” he said.
“We’re currently developing 100 new employees in Sydney, and we had to bring in people from overseas to train them.”
Culture matters when acquiring others
The Atlassian co-founder also gave summit attendees an update on how the company’s $577 million acquisition of productivity app Trello is going, with Farquhar highlighting the importance of a company’s culture when considering acquisitions.
“Trello fits our portfolio really well, so the acquisition has been going really well. You’ve got to make sure it’s a great team you’re bringing on, and [Trello has] a great team,” he said.
“After that, it’s if it fits with our business model. Some older business models were top down with very expensive sales, and we’re more bottom up, so we want to find [an acquisition] that fits with that.”
While Farquhar didn’t share details about any other future acquisitions for Atlassian, the co-founder said the company won’t be doing “back to back” acquisitions, as it is focused on ensuring each acquisition is successful.
StartupSmart attended the Amazon Web Services Tech Summit as a guest of Amazon Web Services.