Airplane seat determined by mood
Monday, June 25, 2012/
Social networking is about to reach new heights. Passengers flying with an inventive European airline will be able to pick seats according to their mood.
Latvian-owned airBaltic wants to allocate seats to people who feel like chatting, working or resting, and have called the service “SeatBuddy”.
The first test flights using the service will launch later this month.
Passengers can pick from four different “flight moods” – business talk, easy chat, work or relax. An algorithm will match them up with a like-minded seatmate.
Users can even browse through qualities they’d like in a seatmate. They could pick a companion who speaks the same language, is of a similar age or even works in the same industry.
AirBaltic isn’t the first airline to explore social seating. In December last year, Air France-KLM announced its “meet and seat” program.
This program connects passengers through Facebook and LinkedIn, allowing people to choose a seatmate after browsing through passengers’ profiles.
As the airline industry continues to struggle, many companies are looking to new features and innovations to boost business. Why not be the one to offer it to them?
From the frontlines
Alan Jones: How to raise investment for a startup with no customers and no revenue Alan Jones M8 Ventures partner
Canva's Melanie Perkins has 10 tips for startups with 'crazy-big dreams' Melanie Perkins Canva co-founder
Why Up's transgender controversy shows there can be no separation between founders and their companies Joan Westenberg StartupSmart columnist
Take a stand: Why being neutral hurts profitability and engagement Steven Maarbani VentureCrowd executive director
The power of passion: Naked Wines' co-founder reflects on what made the startup successful Peta Jecks Naked Wines co-founder
Hipsters, hustlers and hackers: Three instances of everyday bias in startupland Theresa Lim Play2Lead founder
Diversity and coaching will rid the banking sector of its toxic culture problem Hema Kangeson inSpur founder