Bike-friendly clothing gains pace

start-up-idea-levisA new line of men’s jeans lets urban cyclists get around town without having to think about how their clothes will hold up during the process.


The Levi’s Commuter Series is a line of hoodies, pants and jackets designed specifically to combat the most common two-wheeler-induced problems.


The line features reinforced construction to ensure long-term wear and “Nanosphere” technology to ensure the rider’s apparel will stay dry in a downpour.


The fabrics used are lightweight and stretchy for increased comfort and ventilation, and have 3M reflective tape to ensure that the rider can be easily seen at night.


The pants also have a high-rise waistband with a convenient spot to attach a U-Lock.


As more urbanites come to rely on bicycles to get around, a bike-friendly line of clothing makes perfect sense, so why not take inspiration from Levi’s and launch your own “commuter series”?


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