Who needs a man when you can have a machine-washable substitute? The blue Boyfriend pillow is shaped to resemble one arm and one half of a shirted chest.
American manufacturer Deluxe Comfort says the pillow is designed for “singles who desire to feel the touch of a man without actually having to be with one”.
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It’s also ideal for people whose partner is away on military leave or work absence, the company says.
It can be used as a prop-up, a neck roll or to wrap around the body, simulating a lover’s embrace.
The memory-foam pillow is designed to “pad the curves of your body” with its tubby paunch, and comes dressed in a removable microfibre shirt for easy cleaning.
A Girlfriend pillow in pink is also available.
A pillow designed to make people feel less lonely is a bit bizarre, but perhaps there are other ways you can make singles and lonely partners more comfortable, such as security measures.