Brewing up a unique hybrid
Monday, August 26, 2013/
Lurking quietly behind the caffeinated hoards of coffee drinkers is an enormous global cohort of tea drinkers. And then there are the beer drinkers.
With huge, international products for both markets, this tea-beer hybrid is sure to generate big sales from curious epicureans keen to see if it works.
With four flavours, and a curious public, it’s hard to see this product floundering in its first few months.
What popular tastes can you combine? How can you tap into the huge tea drinking market with edible ideas rather than another device to consume it with?
From the frontlines
A leaf out of Israel's book: Australia needs to step up, or risk falling further behind Anthony Aarons Epifini co-founder
'Few are destined to be unicorns': When is the right time to sell your startup? Peter Forbes HROnboard founder
CX versus UX: What's the difference, and why does it matter? Tom Uhlhorn Tiny CX founder
How augmented reality can motivate and assist employees to develop their skills Alexander Roche Androgogic founder
Forget gender quotas: It's time to review your definition of diversity Inga Latham SiteMinder chief product officer
How to assemble a board of directors that will make, not break, your startup Mark Rohald Cluey Learning co-founder