Business planning

Brewing up a unique hybrid

StartupSmart /

Lurking quietly behind the caffeinated hoards of coffee drinkers is an enormous global cohort of tea drinkers. And then there are the beer drinkers.


With huge, international products for both markets, this tea-beer hybrid is sure to generate big sales from curious epicureans keen to see if it works.


With four flavours, and a curious public, it’s hard to see this product floundering in its first few months.


What popular tastes can you combine? How can you tap into the huge tea drinking market with edible ideas rather than another device to consume it with?