Business planning

Call yourself an expert? Four reasons why you should

Amanda Jesnoewski /

Having the confidence to establish yourself as an expert doesn’t always come easy, particularly for the more humble among us. But to build your profile, and make the difference that most entrepreneurs want to in business, it’s what you need to do.


To give you a little more confidence that what you have to say is of value, here are four truths to accept when positioning yourself as an expert.


1. It’s a matter of opinion


Becoming an expert isn’t just about what you do or how you do it – it’s about what you know, and what you think. Put forward your opinions, derive conclusions based on your experiences and share your passion.


Your opinion and experiences will help you bring a different perspective to the information you share.


2. What you know is NOT common sense


This is one of the biggest hurdles you need to overcome in your own mind. We each have skills, strengths and specialties. While something may be easy, or seem like common sense to you, it doesn’t mean it will be the same for others.


Chances are you have studied, researched, serviced customers, learnt lessons, overcome challenges, had wins, sought counsel and grown in experience to know what you know now. For this reason, most people will never have the distinct skills, knowledge and perspective you do.


3. You don’t need to know everything


You don’t need to know as much as others in your industry – you only need to know how to package it better. There will always be someone who knows more than you, but that doesn’t mean what you have to say is of any less value!


Consider that you might be able to package up your knowledge in a way that is more relatable, easier to understand, or more profitable to a customer. Your explanation might just be what they need to take action, get the breakthrough they are after and achieve the result they want.


4. Everything has NOT been said


There is a lot of information out there – and a lot of experts, but that doesn’t mean everything that needs to be said, has been said yet. Times, needs and challenges change and consumers will always want the latest tips, hacks and facts.


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