Cupcake ATM helps settle late-night sugar cravings
Wednesday, July 4, 2012/
An LA bakery called Sprinkles has installed the world’s first cupcake ATM, answering the prayers of consumers who crave a late-night sugar hit.
The pink device holds 595 cupcakes, which customers can buy with a credit card. It was installed in front of Sprinkles’ flagship store in Beverley Hills.
A touch screen display allows cupcake lovers to choose from a range of flavours including vanilla, red velvet, chocolate marshmallow and cinnamon sugar.
Customers flick the touch screen to get started, then up pops a menu of cupcakes. They make a selection, swipe their credit card and wait for their treat to appear.
“It’s the concept of making sure someone can get a freshly baked cupcake at anytime,” Sprinkles spokesperson Vineet Chaplot says.
“While the credit card is processing, you’ll see a video of the actual camera on the robotic arm going and getting the cupcake that you’ll receive.”
Anything that adds convenience to consumers’ lives is always well received, and a cupcake ATM is a fun example of this. Why not launch something similar here?