Business planning

Drink up promising driving idea

StartupSmart /

Business start-up for economical drivingDrivers are increasingly being encouraged to limit their vehicle usage 
for the sake of the environment.

 

Toyota Sweden has launched a free app called A Glass of Water, which is based on the idea that if everyone drove with a glass of water on their
 dashboard – and aimed not to spill it – driving would be both gentler 
and more economical.

 

The Glass of Water app records the user’s driving distance, time, fuel
consumption and “water” spilled. After each drive, the user can analyse
 the results and see on a map where they could improve their driving in the future.

 

The results are automatically uploaded to Toyota’s website and compared against those of other participants, serving as an incentive for users 
to improve.

 

According to Toyota, carbon dioxide emissions could be reduced by two million tons per year if all drivers in Sweden managed to avoid spilling
their figurative “water”.

 

Given the dominance of cars in Australia’s transport system, a start-up could launch a range of similar apps to aid the driving experience.

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