EyeHandy unveils a novel teaching approach
Tuesday, July 26, 2011/
US website eyehandy.com is encouraging men to do chores around the house with videos starring lingerie-clad women, a questionable yet effective tactic that’s got men racing for the cleaning cupboard.
Tasks such as unshrinking clothes and changing a car tyre are demonstrated in the videos, as well as waxing a surfboard, removing gaffer tape and preventing bathroom mirrors steaming up during a shower.
The new site also provides a list of tools needed. Founder and chief executive Alex Merriman, 26, says he’s always worked behind the camera, creating videos for companies around the country.
Gaining most of his knowledge about computers and video production through books and how-to videos, he knew there had to be a more interesting teaching approach.
“This new approach would bring EyeHandy to the forefront of the web,” the website states.
“With many creative ideas in the works and ones that have yet to be seen, there is no limit to what the future of EyeHandy holds.”
Can you think of any other teaching approaches that would attract this much attention?
From the frontlines
Alan Jones: How to raise investment for a startup with no customers and no revenue Alan Jones M8 Ventures partner
Canva's Melanie Perkins has 10 tips for startups with 'crazy-big dreams' Melanie Perkins Canva co-founder
Why Up's transgender controversy shows there can be no separation between founders and their companies Joan Westenberg StartupSmart columnist
Take a stand: Why being neutral hurts profitability and engagement Steven Maarbani VentureCrowd executive director
The power of passion: Naked Wines' co-founder reflects on what made the startup successful Peta Jecks Naked Wines co-founder
Hipsters, hustlers and hackers: Three instances of everyday bias in startupland Theresa Lim Play2Lead founder
Diversity and coaching will rid the banking sector of its toxic culture problem Hema Kangeson inSpur founder
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder