
It’s the golden gift for the cleaner who has everything – a gold-plated vacuum cleaner worth $US1 million.
US firm GoVacuum.com intends making just 100 of the 24-carat GV62711. It is being billed as the household tool for those with “a yacht in the ocean, and a rare exotic car in your garage”.
Get daily business news.
The latest stories, funding information, and expert advice. Free to sign up.
In addition to its dazzling appearance, it is claimed the device is also a solid vacuum cleaner in its own right, as it has a 10 amp motor and anti-marring urethane wheels.
GoVacuum.com insists the machine is the real deal.
“This isn’t a joke, a fake product or publicity stunt as many people have thought,” says Justin Haver, vice president of sales and marketing.
“Six months ago I got up in the middle of the night to go to the bathroom and was blinded by golden light in my half-asleep daze. I thought, why is there not a gold vacuum for sale?”
“So, it took us about six months to create the GV62711 24k gold-plated vacuum.”
“Is it worth its weight in gold? No, but even the status and exclusivity of owning a vacuum like this can’t be measured in dollar and cents.”
It’s safe to say a gold-plated vacuum cleaner isn’t high on the agenda for most consumers, but perhaps there’s an opportunity to launch other cleaning-related products of a luxurious nature.
COMMENTS