Helping parents keep tabs on kids

What WOuld Your Mother Wear?Parents are often resigned to the fact that they can’t control their teenagers, but some refuse to give up trying.


Offering a, perhaps futile, helping hand is a new range of “anti-sex” underwear designed to promote abstinence with slogans such as “Zip it” and “Not tonight”.


The collection, sold online and branded What Would Your Mother Do?, includes “boy-shorts” underwear, T-shirts and a tote bag.


The company says it created the line as “controversial starters to help reinforce family morals” because it wants to provide consumers with “cute reminders” to help them make an impression.


While unlikely to sway many youngsters, the designs may tap into the growing abstinence movement in the US.


Perhaps cashing in on the abstinence movement isn’t the way to go in the Australian market, but products or services that help put parents’ minds at ease are becoming increasingly popular.


There are apps, for example, that can track a child’s whereabouts in order for parents to keep tabs on their antics. Is there an opportunity to capitalise on this further?


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