A US-based platform called Jifiti allows people to “give good gifts and get what they actually want”.
Jifiti is a gifting platform, which allows the user to spot, share and redeem gifts while walking through their favourite stores.
“Simply walk through your favourite stores, spot things you love, and tell your friends and family how you would love to receive it as a gift,” the company says.
“The best part is that no matter what store you’re in, your friends and family can actually buy your gifts or easily chip in with one click directly on the Jifiti.com website.
“All they have to do is click on the link you sent them, hit ‘buy’ (or ‘chip in’) and you receive a purchase notification directly to your app.”
As consumers become increasingly discerning about what they want, what other ideas might take away some of the stress that comes with gift-giving?