Business planning

Learn who to share your ideas with

StartupSmart /

TaskmasterOne of the most common pieces of start-up advice is to discuss your ideas with everyone. The usual line goes that you should get as much feedback as possible, from people who are willing to be honest and open. That way, you’ll refine your idea way before it hits the market.

 

Great advice – except when it’s not.

 

I was very interested to read the story of Sara Blakely, the founder of hosiery business Spanx, who took a very different approach.

 

“I didn’t tell friends and family my idea for a year; your ideas are the most vulnerable in the moment you have them. People will tell you things that will stop you dead in your tracks, and you have to explain the idea instead of pursuing it.”

 

I am sure that would resonate with lots of start-up entrepreneurs. Some people are great to discuss ideas with, but others are almost too honest. Instead of working to refine an idea, they will tell you why it doesn’t work and sap your energy.

 

Be careful about who you share what with. Build a network of idea developers, not idea blockers.

 

Get it done – today!

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