LuxeFinds app makes for a colourful retail idea

start-up-idea-colour-wheelIt can be difficult for shoppers to match or find items in particular colours, but there’s a new iPhone app that helps shoppers do just that.


The LuxeFinds Color Shopping Service, from San Diego-based “lifestyle search engine” LuxeFinds, was launched in May.


“No longer do you need to go through rack after rack of clothing to find that blouse in the perfect shade of pink,” the website says.


“With our app, you shop by colour. Discover items in colours that you’ve never dreamed existed and unleash a colourful world from clothing to home decor, all at your fingertips.”


“While on the go, immerse yourself in a virtual shopping mall where you’ll know in an instant if that pair of shoes on the shelf matches your dress at home.”


“With just one touch, share your colour finds with your friends via text, email, pin, post or tweet.”


As consumers become more discerning about what they buy, an app such as the LuxeFinds Color Shopping Service is bound to be popular, so why not launch something similar?


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