A growing number of start-ups are starting to identify geeks as their core customer base, as seen by the likes of the Mana Bar, which will open its Melbourne venue later this month.
Initially launched in Brisbane, the Mana Bar is one of the first Australian venues to fuse video game entertainment with cocktails.
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The bar offers a number of video games, designed to be played in a social setting, accompanied by a cocktail menu and special events.
The bar’s expansion into the Sydney and Melbourne markets was announced last year, with the Melbourne bar to be located in Fitzroy.
“Featuring next generation video game systems, available to play seven days a week, with the latest, greatest and most social games available, you’ll even be able to play games before they’re released,” the website states.
“The Mana Bar is one of Australia’s most funky drinking venues, with a unique selection of drinks and custom cocktails on offer.”
While this idea might be taken, what other services could be combined with a cocktail list and placed in a more social environment?