Money management aimed at women
Wednesday, February 15, 2012/
Personal finance is an area that has been bombarded by start-ups, but it appears that the sector is fragmenting to satisfy various niches.
There’s a website called DailyWorth that describes itself as “a community of women who talk money”, acting as a go-to source about personal finance.
“Like Weight Watchers to dieting, and Cliff Notes to literature, DailyWorth makes complex financial concepts simple,” the website says.
The site, founded in 2009 by Amanda Steinberg, was born out of the realisation that women need solid advice, dished up in their own language, to get on top of their personal finances.
“DailyWorth seeks to empower women around the topic of finance… by providing an open and honest community of women who talk money,” the site says.
Last year, DailyWorth raised $850,000 from a host of investors. In January, it added an additional $2 million to the kitty. Does this suggest niche finance sites are in high demand?
From the frontlines
Why you should find the right role for the right person — not the other way around Bruce Stronge Outfit founder
Five lessons from five startups: What this entrepreneur learnt from 20 years in business David Lye Price My Car founder
From stagnant to sophisticated: Why startups are best positioned to champion the AI revolution Geraldine McBride MyWave co-founder
Learning from adversity: How Katt Srinivasan went from rock bottom to e-commerce entrepreneur Katt Srinivasan The Bargain Avenue founder
Bitcoin isn't a boy's club, women just aren't getting involved Chantelle de la Rey Amber co-founder
Managing a remote workforce is simple, writes Hometime co-founder William Crock William Crock Hometime co-founder