The UK inventor of the world’s first seatbelt for pregnant women, the Pixie harness, is on the hunt for investors.
Stephen Weston says the invention prevents risks to unborn babies because the diagonal strap goes behind and a shoulder harness anchors the wearer.
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“There are up to an estimated 3,000 foetal deaths in car accidents in the USA, every year,” the company says on its website.
“Sixty-four percent of mothers and mothers-to-be believe that the diagonal of a car seat belt is a potential hazard to their unborn child.
“It’s not just about you and your shape, it’s about you, your shape, your car, your car seat, your seatbelt and how it all fits together.
“We recognise that for many pregnant mums, wearing a seatbelt in cars can be difficult – which is why we developed the Pixie Pregnancy Seatbelt Harness for driving when pregnant.”
Pregnant mums are always looking for ways to increase the safety of their babies. Can you think of any other ideas?