The pressure on parents to keep a close watch on their kids is endless – it applies at the playground, in the swimming pool and in the driveway.
There is, however, a new product on the market which aims to increase children’s safety, particularly at nighttime.
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German manufacturer Wagalum has come up with reflective lace, which is attached to prams to make them visible after dark, essentially serving as headlights.
Wagalum issues a set of eight reflective stickers in four different sizes to provide all-around visibility for babies in strollers.
The stickers’ ‘micro-prismatic’ surface shines nine times brighter than comparable materials do, causing strollers to be seen six times earlier by other traffic and 85% less likely to be involved in an accident.
This could be a good business opportunity for an Australian start-up that already operates in the children’s clothing and accessories area. A focus on child safety could even be the basis for a standalone business, if you were able to complement this idea with other useful safety innovations.