This new product is directed squarely at the ‘millennials’ heading into smaller apartments than their parents, and increasingly eating on the sofa rather than around a table.
The tray is stable, easy to clean and most importantly, can create a variety of bowl and plate shapes so users won’t even need to buy crockery.
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What business idea can you create for those living in increasingly small spaces? Which product ecosystems can you roll into one easy, do-it-all products?