Serving it up on a tray for Gen-Y diners

This new product is directed squarely at the ‘millennials’ heading into smaller apartments than their parents, and increasingly eating on the sofa rather than around a table.

 

The tray is stable, easy to clean and most importantly, can create a variety of bowl and plate shapes so users won’t even need to buy crockery.

 

What business idea can you create for those living in increasingly small spaces? Which product ecosystems can you roll into one easy, do-it-all products?