As the weather finally starts to warm up, consumers can brace themselves for an onslaught of health products and weight loss regime ads.
Buck the aspirational trend, and embrace the heftier one by creating products that mess with the weight loss theme of the spring months.
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These muffin trays embrace the nutritional drawbacks and uncomfortable branding now synonymous with baked goods, by creating a muffin top fresh out of oven.
What trend can you play with to generate buzz?