If you’re planning on entering the huge but highly contested home ware market, differentiation is key.
Kim Keun Ae has created a coffee mug with a twist sure to earn her product a legion of owners. Her Drop Rest Cup innovation is simple – an indented ring towards the bottom of the gap catches and slows drips.
A simple design upgrade that factors in the basic bothers of the product’s usage is a great way to set your otherwise simple white mug apart from the hundreds of similar products.
What tiny tweaks can you make to existing core products?