Simple insights that set apart new versions of everyday items

If you’re planning on entering the huge but highly contested home ware market, differentiation is key.


Kim Keun Ae has created a coffee mug with a twist sure to earn her product a legion of owners. Her Drop Rest Cup innovation is simple – an indented ring towards the bottom of the gap catches and slows drips.


A simple design upgrade that factors in the basic bothers of the product’s usage is a great way to set your otherwise simple white mug apart from the hundreds of similar products.


What tiny tweaks can you make to existing core products?


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