Six tips to make your startup marketing more persuasive
Thursday, January 7, 2016/
With customers bombarded with so many brands and advertisements each day it’s your job to make your marketing messages more persuasive and relevant to break through the noise.
But where do you start? Here are six tips to help you make your marketing messages more persuasive.
1. Know what your customers are buying
When your customers choose to buy from you they are buying more than a product or service. They are buying the solution to their problem, the answer to their question, the feeling they’ve been missing or the convenience they’ve been wanting.
When you uncover what your customers really want you capture not only the attention of your customer but their heart as well.
2. Speak with authority
Every purchase requires your customer to trust you. The higher the purchase price, the more trust your customer needs to have in you.
To build trust, you need to speak with authority. Present yourself as the expert, share your knowledge, draw on your experiences, and tell stories about the value you have provided. Own your skills and expertise. Be confident in your abilities and bold in your belief that you can deliver. Confidence makes you more persuasive.
3. Leverage social proof
People follow people. People also want to be part of something – a movement, cause, group or community. Social proof helps you to build this.
When you share the experiences others have had with your products and services, you ease the concerns and minimise the risks for your customers. But more importantly you create commonality among your customers and that can be built into a sense of community.
4. Treat every customer as ‘the one’
Do the unexpected. Go above and beyond. Be committed to doing the most you can do in your business. The more you can make your customers feel like they are the only one you are concerned about and the only one you are speaking to, the more powerful your message becomes.
5. Keep it simple
Our customers crave convenience yet many of us have a tendency to overcomplicate our sales process. We give too many choices and price points, include too many steps and clicks and request too many details.
Don’t ask for every contact detail up front, make your website easy to navigate, ensure the next step is clear, and your calls to action are compelling and easy to follow.
6. Create urgency
We are a competitive bunch. If we think we are going to miss out on something, we act faster. So once you have established your value, create urgency through special edition products or services, time-limited opportunities or bonuses open to limited people.
Amanda Jesnoeswki is a copywriter, marketing strategist, publicist and owner of Velocity Media.
From the frontlines
A leaf out of Israel's book: Australia needs to step up, or risk falling further behind Anthony Aarons Epifini co-founder
'Few are destined to be unicorns': When is the right time to sell your startup? Peter Forbes HROnboard founder
CX versus UX: What's the difference, and why does it matter? Tom Uhlhorn Tiny CX founder
How augmented reality can motivate and assist employees to develop their skills Alexander Roche Androgogic founder
Forget gender quotas: It's time to review your definition of diversity Inga Latham SiteMinder chief product officer
How to assemble a board of directors that will make, not break, your startup Mark Rohald Cluey Learning co-founder