Veronika Scott has created a jacket that can be reconfigured into a sleeping bag. She designed it during college and has gone on to launch a not-for-profit organisation on the back of her invention.
Similar insights could be applied to creating a business around a new product if you focused on a different market.
What added features or convertible elements could you add into everyday items? What are the hassles business people who run or ride to work, those who commute to work via cramped public transport or working parents face?
Can you create a product and unlock a business idea by converting an everyday item into a multi-tasking everyday item?