A stomach implant that tricks the brain into feeling full is the latest weapon in the battle of the bulge.
The “gastric pacemaker” claims to train obese people to eat normal-sized meals without using surgery to drastically reshape the stomach.
The $15,000 credit card-sized device detects when food hits the stomach and then sends satiety signals to the brain.
It is hoped the Abiliti device, implanted during keyhole surgery, will be a popular alternative to gastric bypass procedures.
The Abiliti, which is made by US firm IntraPace, is attached to a lead, a food sensor and an electrode.
When someone with the implant eats, its sensor is tripped and sends a signal to the device, which then sends a series of gentle electrical pulses to the electrode.
This excites the nearby vagus nerve and triggers hormonal changes that trick the brain into thinking the stomach is full.
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Does this technology represent a new frontier with regard to weight loss? For the more medically-minded entrepreneur, it could be worth looking into.