Business planning

The hamster wheel of fashion

StartupSmart /

Extending a successful product to a new market has been an effective growth strategy for generations. And in this case, you won’t even need to target a new purchaser to access new realms of users.


These Halloween costumes for guinea pigs are cute, but also scalable. They have potential to become more than once-a-year products, and could go the way of the growing industry of accessories for dogs.


What product can you apply to your current customers furry friends? What new market can you find beyond your existing one for your current products?


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