Business planning

Theatre for the masses

StartupSmart /

Business start-up for digital theatreTheatregoers often lament over the high cost of tickets, a particularly depressing thought when compared with the cost of a standard movie ticket.

 

London-based company Digital Theatre uses cinematic techniques, including multiple camera angles and high-definition technology, to bring you closer to the drama and emotion of each production.

 

Digital Theatre works in partnership with Britain’s leading theatre companies in order to capture live performance authentically onscreen.

 

Using up to 10 cameras positioned around the auditorium, the team operates like a cinematic crew, exploiting angles and field sizes to create a movie that is later put online to download.

 

 

In the process, they hope to make British theatre accessible to all. So far, visitors from about 50 countries have downloaded shows from their repertoire.

 

 

If you’ve got a background in film or simply love theatre, this idea could be the start of a promising business venture in Australia, especially with the promise of drawing a new demographic to the arts.

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