Customers can rent anything from houses and cars to handbags and toys, but what about a chicken?
It might not sound like a viable business idea, but Sydney-based business Rentachook has built an entire operation based on that very concept.
Get daily business news.
The latest stories, funding information, and expert advice. Free to sign up.
The business works on a try-before-you-buy model – customers buy a fully-equipped chook pen, along with hens, food and straw, and have up to six weeks to decide whether or not they’d like to keep chooks on a permanent basis.
If customers decide to return the chooks and coop, their deposit is returned. Longer trials are also an option if customers can’t make a decision within the six-week timeframe.
But as the business states on its website, “Once you have had the pleasure of a rich, gooey, fresh, homegrown egg, you won’t ever be satisfied with the bland, pasty, shop-bought offerings again!”
“We manufacturer and sell eco-friendly chicken coops as well as hens, certified organic feed and everything else chooks might need.”
Regardless of the category, many customers appreciate a try-before-you-buy option to fully assess their desire for a product, and clearly chooks are no different. What other lifestyle products would work well within this model?