Business planning

Turning babies into barbells

Michelle Hammond /

Baby BarbellsA US father has written a book telling other dads how to turn their babies into gym equipment, indicating there could be a market for parent-friendly exercise.

 

Joshua Levitt says he wrote Baby Barbells after trying to soothe his baby one day after work by lying on his back and lifting her up and down.

 

“I was saying, ‘baby up, baby down’ and [she] started giggling away. At the same time, I started to feel the burn in my triceps. I realised I was on to something – this was multitasking,” Levitt says.

 

From there, he developed an entire exercise routine, including moves called baby bench press, lullaby lunges and peek-a-boo pop-ups.

 

“I knew I wouldn’t be winning any body-building contests this way, but I realised at that point that I was in the worst shape of my life. I had to do something,” he says.

 

If it’s possible to write a book about baby-inspired workouts, surely there are other exercise concepts that are equally as quirky that could be commercialised. Can you think of any?

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