Use the force of marketing to stitch together two different markets

Part practical solution for nocturnal creatives and part evolution of a fundamental crafting tool, these light-sabre knitting needles are a great example of how to create demand for a new product by uniting two previously unconnected target markets.


Most people will know a knitter, and everyone knows someone who likes Star Wars. Whether these were designed as the ultimate gift for those who love both craft and Star Wars or as a crossover item to tempt hoards of sci-fi loving people into knitting, it doesn’t matter.


By creating a product that taps into two passionate communities, this product becomes a must-have for the many people who fit in both.


What hobbies and interests are you passionate about? Write them all down and start brainstorming how to combine the more unusual pairings.


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